Apiary Fund – Does your Personality Affect Personal Investing?

Yes! There are so many variables to investing; often it is difficult for the average investor to know where to begin. To make it easier for investors to understand their personal investing type, Apiary Fund launched its Investor Profile.

The Investor Profile helps traders identify their individual strengths and areas for improvement when investing or trading. The personality assessment helps investors recognize natural internal characteristics either helping or hindering financial success.

The Investor Profile started out as a project aimed to identify what makes an investor successful. We quickly realized that every investor is different and success comes when you can identify your strengths and weaknesses and then play to them.

Motivation, confidence, commitment, self-esteem, reasoning, and emotions are all contributors to the inner qualities influencing your ability to make investment decisions.

The Investor Profile determines the investor’s personality through 28 questions that have them select one of four words with which they most and least identify. Each investor receives a primary and secondary personality type that will help identify their overall profile.

It focuses on four personality types of traders:

  • Aggressive – Quick to enter a trade, but may exit quickly when a loss appears
  • Intuitive – Relies on emotional intuition to get in and out of trades
  • Analytical – Analyzes every possible variable before taking action
  • Methodical – Likely to trade on a system, not much regard to gains and losses

There is no such thing as a ‘bad profile’ for an investor. The Investor Profile simply identifies characteristics that people should know about themselves before they invest. After the assessment, the investor can see traits they may need to adjust and how they might respond to market changes.

After getting the results of the Investor Profile, participants have the option to obtain an eBook that goes into more depth about each of the 16 possible profile personality types. The additional information includes areas such as how you view yourself, basic desires and motivations, behavior under pressure and possible areas of improvement.

Author: Shawn Lucas |

About Shawn Lucas

Shawn Lucas is the founder and fund manager at Apiary Fund. He began his career as a broker for Fidelity and Charles Schwab where he worked the trading desk and processed orders for high net worth investors. An expert in the field of technical and economic analysis of the financial markets, Lucas has since established his reputation as a thought leader and guest speaker for several financial companies including Reuters and TD Ameritrade. He has traveled extensively throughout the world providing lectures, training, consulting, and expert testimony to companies and individuals on the art and science of financial analysis. Lucas has authored sixteen books and studies on the use of technical and economic analysis in stock, option, and futures trading. His simple and methodical approach to the markets has helped thousands of investors better understand and improve their performance and profitability in the financial markets.

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